What forms of advertising are available to you in Cookeville? Should you advertise your local business Offline or Online? You can better decide that once you understand the buying process a person goes through before spending money on a service or a product. It could take days, even years for a person to go through this process.
Understanding this journey will assist you in determining what advertising methods would work best in spreading your message. We will be discussing reach and estimated cost between traditional offline advertising and Online Pay-Per-Click Advertising.
Typical Consumer Buying Process:
Most all consumers have the same pre-defined actions before buying Anything! Listed below are the purchasing steps people like you and I unknowingly use.
- Potential customers become aware that they have a need, want or problem
- They gather information about the product, service or solution that could possibly fix their problem
- They ask their friends opinions, read customer reviews & consumer reports, watch videos and the list of fact-finding research methods goes on
Only then, when people have gathered this information, do they feel comfortable enough to make a buying decision. The information gathering phase accounts for roughly 95% of a client’s buying process. This leaves only 5% of customers ready to buy at any given time.
What does this have to do with advertising in Cookeville?
Simply put, the buying process is common to all potential customers. When you advertise your business in Cookeville or your Cookeville business to potential clients in Nashville or Knoxville, you must understand who your message will reach and when. Telling the world about your business is only effective if it produces a return on investment, Right? In order to produce result oriented advertising you must inform shoppers and provide buyers with exactly what they are looking for, giving them incentive to buy.