To remain competitive in today’s market, businesses must take advantage of digital marketing tools and strategies that can help them connect more directly with their customers. With the right strategy and tools, you can create a marketing campaign that gets your audience excited about what you’re selling. Here are a few tips for how to create an engaging marketing campaign.
Build a Brand Story
Building a brand story is the first step to creating an engaging marketing campaign. A brand story is an overarching narrative that unifies your marketing content and guides your messaging and strategic planning.
The best way to build a brand story is by using existing resources—the company’s history, its product or service, what makes it different from competitors—and adding new elements that will make people want to engage with you online.
Once you’ve got a solid foundation for your company’s narrative, use it as the guiding force behind every piece of content you create. Whether it’s social media posts or blog articles, each one needs to stand alone as an engaging piece of content in its own right and fit into a larger framework provided by the overall narrative.
Use Data
Use data to inform your marketing campaign. Data is one of the best ways to ensure that you’re putting your money where it will count because it gives you a clear picture of how effective your marketing efforts have been.
Marketing metrics are data points that can help you measure your marketing efforts and determine whether they’re working. Using analytics tools provided by a company like Adroll, you can understand exactly where people are engaging with your content—and which types of content prove most effective when paired with specific audiences or demographics on social media sites like Facebook and Twitter. A company like Adroll has many different marketing analytics tools that can help you better understand your campaign’s performance. Some of these tools are even free to use online! For example, if you want to understand what is CPM concerning your campaign, you can visit Adroll and learn more about your click per impressions stat and how it can inform your future campaign designs.
It’s essential to track these metrics to know where your money is going, if people are clicking on ads (and if so, how many), and how well your brand is performing in consumer engagement.
Use Social Media
When it comes to engaging your target audience, social media is an ideal tool. It provides an easy way to reach many people who are already interested in what you offer and allows you to collect data that can be used to improve your campaign. You can also use social media platforms like Facebook or Twitter as forums for customer service and support, which is something many businesses overlook or neglect entirely.
With Adroll’s free UTM link builder tool, you can learn from what channels your audience is coming from to view your content the most and the least. This will help inform your future campaign strategies and could help your company save money by only running ads on effective platforms that get real engagement from customers.
Invest in SEO
SEO is a critical part of any marketing campaign. Your business will be significantly disadvantaged in the digital space if you’re not doing it. That said, SEO cannot be outsourced and then forgotten about. It’s an ongoing process that requires constant attention and care—and it’s also a long-term investment (i.e., you won’t see results overnight).
With an organized and data-driven SEO effort, you can rank your site higher for relevant keywords within your industry. By creating informative content and strategically targeting competitive keywords, your company site can bring in much higher numbers of relevant and converting customers.
To create an effective marketing campaign, you must consider many factors. It would be best if you used data analytics to find out what works and doesn’t, make sure your social media presence is engaging with the right audience, tell a story around your product or service that resonates with customers, and use emotion in your content. Remember to constantly analyze your campaign metrics and adjust your strategy as needed. Learning from past campaigns and finding which channels and messaging work best for your company is essential for successful campaign design.